Marketer by profession, writer by heart, Over 25 years ago I began a career in the ad biz. The journey since then is full of once-in-a-lifetime experiences with amazing brands, nonprofits, and business owners in collaboration with their creative, research, and media teams.

In developing and managing brand marketing and communications, I’ve learned both sides of the art and science of marketing. I’ve settled into the art side because I love the adventure of using research, insights and communication to connect a brand to its audience in fresh, engaging ways, with storytelling as the roadmap.

My process is to start from the top - with objectives. From there it’s a journey to explore and define the narrative and path to reach them.